So let’s get started with this first section which is turning strangers into visitors, and this is about creating awareness via Online Marketing for your website, your business, your product and services, because if people don’t know about your product or who you are to begin with then how are they supposed to buy your product, and so with that in this section what we want to talk about are the different tactics and the different things that you can use in your business in order for you or for your customers to come to your website, now the core concept of this section is content marketing, what is content marketing?
Well Marketing is a process, it’s about getting customers through your content so you want to get people to read and consume your content and turn it into interest by buying your niche, so how do we do content marketing? The first and most obvious way we do is by giving information to the online world, these devices that we have it’s all about consuming and analyzing and working with information, and so what kind of information can we give to people that they can consume and seek out so they can come to a Web site, there’s really three major types of content that you can offer online and actually market so people can come to your website:
- The first one is text information or what we call blogging, where you’re typing out or where you have written pieces of information where you’re educating your customers about a particular problem that you’re trying to solve for them.
- The second way is through video by producing quality videos, where you educating your customers about a problem or you’re trying to solve the problem that they have in their life.
- The last one is audio so you could be like a podcast that we see today or it could be an online radio show all these things.
That is way if you want to get people to your website the first thing you need to do is actually produce content right. There has to be a reason why people are coming to your product or to your website to begin with and Content Marketing is the core of that because you cannot expect people to just come to your website through luck or anything like that, it has to be something that you’re putting out in order for people to come to your site, so Content Marketing is the theme of this section here.
Online Marketing Road Map
Now this process of turning strangers into visitors and you want to make sure that you have actually some content that you can put out there that is helpful that is solving people’s problems right now that they can use to come to your website so they can buy your products and services or anything else that you’re offering. So in this section I want to talk about a few things that will actually aid ranking your website on the top:
- Search Engine Optimization*(SEO):
mean how can you make engines like Google put your website on the top of the list when someone search about related topic that you covered, SEO is whole topic and science but we will give you the more important thing about it, there are two aspect here:
- ON-PAGE: Related to key word that must be chosen carefully and put it in their places on the post with the help of plugin like rank math and sites like semrush
- OFF-PAGE: It all about links and building connection with other website and in this way you build authority in Google realm.
- Social Media: there are a lot of platform like Facebook, Instagram, Youtube where you can post and get audiences.
- Guest Blogging and Guest Posting: target websites with the same niche and ask them to write post for them and tagging yours.
- Paid advertising: make ads where you mention your product or services for exemple google ads PPC.